If you try to do so, the connection will fail and the account holder will receive an email reminder. In concrete terms, this new rule means that you can no longer use your friends' pass words to log into their accounts and enjoy their subscriptions for free. This policy is intended to optimize investment in new film and TV series productions, as over 100 million households share their accounts, reducing the platform's revenues. The American streaming giant announced this measure restricting account sharing, stating that it is now impossible to share logins with people outside one's household. As of this May 23, 2023, it is now forbidden to share your account outside your "home", a decision that has direct implications for users in over a hundred countries, including France. The Basic with Ads plan will launch in November and will cost $7 per month in the U.S., 55% less than Netflix's most popular $15.50-per-month plan, which is ad-free.Netflix, the streaming giant, has made a major decision that affects the way we use its service. Peters said the "Basic with Ads" plan option "will bring in a lot more members," and "lead to a significant incremental revenue and profit stream." Customers will be able to pay for a basic version of the streaming platform that costs less but comes with ads. "And so they're able to create a sub-account, which we're calling extra member, to enable that model, too."Ĭharging for sub-accounts isn't the only new revenue stream for Netflix launching in 2023. "Another component of this, though, is allowing account owners to be able to pay for Netflix for some friend or family, somebody they want to share the service with," Peters said. People who shared their passwords with others can now easily create and manage sub-accounts with the new model.
"I mean there's obviously situations where you can imagine like you have a kid at home who is going to go off and become an adult and get their own account, and it supports those ones," he said. The profile transfer has several different uses, COO and Chief Product Officer Gregory Peters said during a Netflix earnings call Tuesday.
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